People-first leader building teams, culture, and community
Franchisee/Director BurgerFuel Fairy Springs, Rotorua
Rotorua Business Owner
Hey, I'm Ash šš» I run a BurgerFuel, but my real passion is growing people. When I became a franchisee at 21-years-old, I thought leadership was about being a good operator. Turns out, it's not... Four years later I decided to actually learn how to lead, own my gaps, and do the work. Since then, everything has levelled up: my team, my culture, my business, and honestly... me.
What I Believe In
What Iāve Built Along The Way
What Iām Focused On Right Now
I'm usually the youngest in the room and often the only womanābut I show up anyway, say what I mean, and lead in a way that feels like me.
I'm still growing (always will be), but if my journey can make someone else believe they can do it tooāthen that's the good stuff.
If you're into people-first leadership, youth development, or building cultures that actually work, let's connect š¤
BurgerFuel Fairy Springs
2020
Rotorua Youth Employment Plus - One Chance Youth Awards
2021
BurgerFuel Purple Carpet Awards
2022
BurgerFuel Purple Carpet Awards
2023
BurgerFuel Purple Carpet Awards
2023
Tompkins Wake Rotorua Business Awards
2024
BurgerFuel Purple Carpet Awards
2024
Tompkins Wake Rotorua Business Awards
2025
BurgerFuel Purple Carpet Awards
BurgerFuel
WÄhine at The Wheel
NZ Herald
Rotorua women in business gather to celebrate leadership and connection
Waiariki Business News
Out and About in Rotorua ā November 2025
Waiariki Business News
Out and About ā August 2025
Mai Rotorua
The pioneering businesswoman inspiring future generations
Tai Ohi Tu Rama
Youth Employment Plus ā Youth Employer and Youth Employee of the Year
BurgerFuel
21 and owning it ā Meet Ash
BurgerFuel Group
Next Gen Franchisee
NZ Herald
Rotorua's Ashleigh Nairn becomes youngest BurgerFuel franchisee at 21
Testimonials
Leaders, suppliers, and teammates share what it feels like to work with Ashleigh.
Shyrone Pubben
Former Employee
Ash is more just than a BurgerFuel franchisee and store owner: she is a role model for young employees and to other employers. She embodies strong work ethic, passion, and drive- all of which young people can learn from her to set themselves up for success in both their personal and professional lives. Ash supports and grows her crew; inspiring them to work towards a successful future.
Melanie Howell
People & Culture Manager, BFHQ
Ash has grown so much as a leader over the past 12 months, not from a place of necessity but a place of desire to be the best she can be, not just in her own business but in the community. Ash's passion for helping other people to be the best versions of themselves and her desire to provide not only a roadmap for others to follow but the inspiration that if it's possible for her, it's possible for them too is the kind of leadership I want to see more of in this world. The positive ripple effect from the places Ash touches is truly humbling - she is one to watch in the future!
Aidan Nairn
Website Developer / Brother
Ashleigh is a powerhouse of energy and passion. Her dedication to her team and community is truly inspiring. She's not just a boss; she's a mentor who genuinely cares about the growth and success of those around her. Her ability to lead with empathy while maintaining high standards creates a positive and motivating work environment. I'm proud to call her my sister and can't wait to see all the amazing things she'll continue to achieve.
Visit Aidan's websiteMedia inquiries, community collaborations, or general enquiries are all welcome.